How Much Revenue Do Your Direction Requests Actually Generate?
According to Google, 88% of direction requests lead to a visit within 48 hours, and each request brings an average of 1.5–2.5× visitors. Enter your numbers below to see what that means for your bottom line.
1Select Your Industry
2Choose Currency
3Enter Your Numbers
How many branches or locations does your business have?
How many direction requests does each location receive?
Did you know? LocalEnhance clients typically gain 50 to 250+ additional direction requests per branch within 3 months of optimization — depending on industry, location, and competition level.
According to Google: 88% of people who request directions visit the business within 48 hours. You can adjust this percentage below based on your experience.
Percentage of direction requests that led to an actual visit (Google default: 88%)
According to Google: Each direction request typically brings 1.5–2.5 people (couples, families, groups).
How many people arrive per direction request (Google default: 1.5–2.5×)
Touristic areas: In tourist-heavy locations, the multiplier is usually higher (2.5–4.0×) because visitors tend to come in larger groups and are more likely to follow through on direction requests.
Average amount a customer spends per visit at your business
Your Results
Fill in your business details on the left and click "Calculate" to see how much revenue your direction requests are worth.
Based on Google Research
These figures come directly from Google's published data on direction requests and local search behavior.
88%
of direction requests lead to a physical visit within 48 hours
1.5–2.5×
people visit per direction request — couples, families, and groups
Up to 4×
In touristic areas, the visitor multiplier per direction request is typically higher
— Industry Data
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