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What we have written on local SEO for law firms: how customers search, what a Google Business Profile needs to say, how reviews are asked for and answered, and where AI assistants now fit in.

Local SEO for law firms
Local SEO for Law Firms: Winning Clients Beyond Avvo and FindLaw
Legal Services

Local SEO for Law Firms: Winning Clients Beyond Avvo and FindLaw

Legal clicks on Google Ads are expensive. How a law firm ranks in the map results and in AI answers with its profile, reviews and practice pages.

July 2, 2026