The challenge
Boracay runs on a real, well-documented seasonal cycle — peak months bring heavy foot traffic to every café on the island, while the off-season empties the same streets out. Café Got Soul opened into that cycle as a new business with no history on Google to lean on, which is exactly the gap in the quote on this page: "as a new business, we struggled to gain traction." A new listing with no review history and no established search presence is close to invisible next to cafés that have been indexed for years.
The approach
- Rebuilt the Google Business Profile category and attribute structure from a blank slate, since a brand-new listing has no existing signal to correct — only one to build.
- Ran a geo-tagged photo strategy tied to the café’s real Boracay location, refreshed on a schedule.
- Put a consistent GBP posting cadence in place so the profile read as active and current, not dormant.
- Set up a structured review generation system — critical for a new business with zero review history to establish trust quickly.
- Layered in technical local SEO on the café’s own site — schema markup, page speed, structured data.
The results
“As a new business, we struggled to gain traction—but with LocalEnhance, we jumped from 300 interactions in May (peak season) to 495 in July (low season). That kind of growth in off-season is rare. We're now attracting more customers than ever, even when the island is quiet.”
Will Villaroman, Owner
Every number on this page comes straight from Google Business Profile performance data for this client — nothing projected, nothing averaged.