Google profile
Every planYour Google Maps presence, managed for you
Your Google profile is the listing Google shows on Maps and beside search results. Google calls it a Google Business Profile.
8/10
of the top Google Maps ranking factors come from your Google profile
Whitespark Local Search Ranking Factors 2026 (Nov 2025)- 8 posts a month with your photos, offers and events
- Review replies within 24 hours, under settings we agree with you, and a draft for your approval on every 1 and 2-star review
- Profile kept correct: categories, hours, services
- Local SEO, so you rank for searches near you
Why it works so well: Maps is where the call and the direction request happen. A profile that changes every week looks like a business that is open and busy.
How your Google profile decides where you rank