The challenge
EMS is a niche within fitness, which cuts both ways. The studio ranked first for EMS-specific searches but only 1 of the 15 broader keyword categories we track, so anyone searching "gym near me" rather than naming the technology never saw it. Narrow dominance, wide invisibility.
What we did
- Ran a full visibility audit across Maps rankings, profile health, and AI search presence.
- Tested 15 keyword categories in Google Maps and 10 AI prompts across Google and ChatGPT.
- Confirmed the #1 Maps ranking and documented the EMS-specific AI citation performance.
- Reviewed website technical health and set the priority improvements for coming months.
Where it stands
The AI citation rate is the interesting signal here. Appearing in 8 of 20 tested AI searches, and first in Google for every EMS query checked, suggests the profile is well enough structured for machines to read it as authoritative. Expanding past EMS-specific terms into general fitness searches is where the remaining volume sits.
Want this for your own listing?
Start with the same audit that produced the numbers above. We will show you where you currently rank, what your profile is missing, and whether AI search engines mention you at all.