The challenge
Maps was already strong when we first measured the account, so being found on Google Maps was not the problem. Everything outside Maps was. The ordinary Google results below the map (organic search), which people read when they are researching rather than heading somewhere, had not been worked on. A restaurant can hold the top three map spots and still be missing for someone who searches a cuisine or an occasion rather than a place.
What we did
- Checked where the restaurant ranks on Google for the 15 searches that matter most to it, and recorded the starting point.
- Confirmed it is first on Maps in Metro Manila, BGC, Makati and Quezon City.
- Tracked what people did on the profile each day: how often it was shown, calls, direction requests and menu views.
- Picked the ordinary Google results below the map as the next thing to work on.
Where it stands
The number that matters most is the 103 bookings made through the Google profile in June, with no ad click and no delivery-app commission. The next work is the ordinary Google results, and keeping new reviews coming so Google keeps treating the profile as active.