The challenge
Groups with several branches fall behind on Google for a plain reason: keeping five profiles current is five times the admin, so it stops happening. Menus go out of date, photos get old, and the hours are wrong at the one branch nobody checked. When we first measured it, the website scored 39 out of 100 on our health check and 25 on search, so it brought in close to nothing from the ordinary Google results.
What we did
- Audited all five branch profiles and recorded June 2026 as the starting point.
- Set up the menu so all 186 items go to every branch profile from one place, with no branch-by-branch editing.
- Kept improving the profiles at every branch after the March onboarding call.
- Started tracking rankings, so later months can be measured against this one.
Where it stands
In one month the profiles were shown on Maps 30,937 times and got 2,490 direction requests, and no branch needs its menu edited by hand any more. This was the starting month by design, so the numbers that matter are the ones measured against it next.