The challenge
It already ranked for almost every search we track, so the work moved from winning rankings to keeping them. Two gaps stood out. New reviews had slowed, which matters because Google reads recent reviews as a sign that a place is still busy. And the website did not show up in the ordinary Google results (organic search) at all, despite the strong Maps presence.
What we did
- Audited its Maps rankings and Google profile for 15 searches.
- Confirmed the first place on Maps and recorded where it ranks for all 14.
- Checked the profile was complete, and found that new reviews had slowed.
- Checked the website for technical problems before starting on the ordinary Google results.
Where it stands
The website scored 67 out of 100 on our health check, and that limits everything outside Maps. A venue with 978 reviews that ranks on Maps for almost everything is getting nothing from the ordinary Google results. That is the next piece of work, along with getting new reviews coming in again.