Tony Hildén
Founder & CEO, LocalEnhance
Tony Hildén is the founder and CEO of LocalEnhance, a local SEO agency that gets businesses found on Google Search, on Google Maps and in the answers ChatGPT, Gemini and Perplexity give. The operating team is in Manila, and the Australian practice opened in September 2026.
He studied business and programming, then spent several years in sales. His first company, started with a co-founder, ran outbound lead generation for other companies' sales teams. One of those clients hired the pair to run its sales, which he did for two years before moving to the Philippines and starting LocalEnhance.
At LocalEnhance he still works on client accounts and writes most of the software the team uses. That includes the Command Centre, the system the agency and its clients run on, the audit that scores a business across Google Maps, its Google profile, its website and ChatGPT, and the Lifto Stay and Lifto Deliver products for hotels and restaurants.
He writes here about local SEO, Google Business Profile and generative engine optimization, which is the work of making a business easy for AI assistants to find, describe correctly and recommend. The articles draw on what the team measures for clients each month. The published results show those numbers with the client named.
- 80+
- businesses run on the system he built
- 18,000+
- reviews tracked
- 800+
- audits run
What he covers
- How Google Maps ranking works, and what moves a business into the top three
- How Google reviews affect ranking, and how to ask for them within the rules
- How AI assistants read a website before they name a business
- Local SEO by industry, from restaurants and hotels to clinics and trades
Contact: [email protected]. More about the company on the About page.